Business printing solutions
What sets us apart from the competition?
Direct Mail touches people every day. On average 98% of people check their mail each day and 77% at the first opportunity, a fact no other marketing media can boast. This means your printed ads, postcards, coupons or newsletters will be read and hopefully contribute to the desired purchase or response. It is an economical way to solicit large groups of consumers, but we demand more for our customers.
Like every solution we adopt ”Intelligent” Direct Mail delivers a significant advantage over the typical.
By integrating (VDP) variable data print to PURLs (personalized) URLs (internet landing pages) your print campaign becomes a much more dynamic sales tool. Your message is taken directly to the consumer, who is then encouraged to go “Online”and respond to special offers and share information. Finally sophisticated software captures the ”response” to monitor the effectiveness of your campaign and provide valuable details about the contact for future marketing initiatives.
Why Direct Mail Marketing?
It’s targeted. – Direct Mail focuses on a targeted group of individuals who are more likely to respond.
It’s personal – With “Intelligent” Direct Mail, you can engage your contact by name, interests or lifestyle.
It’s positive – Studies show: 55 percent of consumers “look forward” to inclusion of special offers or campaigns.
It’s flexible – There are numerous inexpensive and easy formats you can use in your campaign.
It’s tangible – Places your message, special offer, coupon or free sample directly in your customers’ hands.
It’s measurable – Gives you the ability to track your campaigns’ success to see what works for future mailings.
It’s simply and economical – We have the software and know-how to create a campaign that suits your budget.
See how our “Intelligent” Direct Mail solutions can drive sales and customer loyalty beyond expectation.
It is forward thinking that lead us to forward solutions for todays print buyer.
Always original, seldom typical.